Graphic designs must be interesting enough to the right side of the brain, which processes graphics, for enough time to gather information from the image. Once the image is deciphered, the left side of the brain will focus on the text. Brian Petruzzi creates multiple examples to show the client the difference between various approaches. As the images are revealed, the client begins to understand why he hired Brian Petruzzi in the first place. Comprehensive graphic designs will reach more people and increase sales. Brian Petruzzi wants clients to trust him with the details that will grow their businesses through advertising.

Existing web pages can be redesigned by Brian Petruzzi to include subtle placement that creates logical flow. Website visitors have high expectations for every page, and a jumbled page creates confusion. Clients are surprised when Brian Petruzzi applies design principles to an existing page on the website and creates a completely different look. Website visitors will decide in two to four seconds if they want to remain on the site. The human eye will move from top to bottom and left to right in the search for the next logical step. Brian Petruzzi wants the homepage to draw every visitor into the site for further study.

Various colors will invoke emotions and reactions in people who view a graphic design. Marketers have hired great graphic designers, like Brian Petruzzi, to guide the actions of consumers and increase sales. Every element within the design should contain the right shade of a color to draw the observer from interest to action. Brian Petruzzi knows that colors are interpreted different in each culture, but the major color groups have similar impacts when used appropriately.

• Violet – Beauty, inspiration and mysticism have become the descriptive words for the color that was once reserved for royalty. Shades of violet are difficult to imitate, so this vibrant color is used more on fabric than print.

• Blue – Integrity, honesty and trustworthiness are associated with the companies that have used blue as their primary logo color over the years.

• Green – Harmony, regeneration, contentment and good health are associated with this color of life. Green appears in word, subtle indication and word to convey messages about the product.

• Yellow – Wisdom and optimism are evoked by the proud use of the color of sunshine. Children’s products have been encased in yellow to convey joy and strength.

• Orange – Adventure, confidence and creativity are spurred by the use of bright colors that trigger happy memories. Some of the most famous products on the market have been clad in orange.

• Red – Energy, passion, power and excitement are just some of the interpretations of this warm color. Company image is interpreted by the shades of color incorporated in the graphic designs.

• Brown – Easiness and passivity were assigned to shades of brown in the early days. Calming shades of brown are used to convey trust in products that have been around for decades.

• Black – Strong use of black has conveyed finality when paired with every other color of the rainbow. While too much black can blur an image, appropriate use defines lines and creates interest.

Brian Petruzzi has been fascinated with colors from the beginning of his career. Every design is market tested to ensure that the anticipated reaction is achieved after Brian Petruzzi creates a design for a client. Company image will be tied to the designs, so website visitors, investors, consumers and the public must perceive the designs Brian Petruzzi creates in a positive manner. Certain shades of each color have been used so effectively by famous companies that consumers remember their logos for life.

Pictures, text and related images grouped closely on a webpage will meld into a single visual element that conveys meaning to the reader. Brian Petruzzi scours many sources to find the right combination of images and text to create meaningful messages. Clients are surprised when he redesigns their existing web pages and improves the appearance. Many people know a very attractive webpage at first glance, but most people do not know what makes the page appealing. Each website visitor will remain on the page for two to four seconds before deciding if the right information can be gleaned quickly.

Size, color and proximity work together to communicate facts to the visitor with very little effort on their part. If more detail is desired, hypertexts can be followed to subsequent pages. A visitor should not have to hunt around the page for the next logical step in the progression. Experimentation is one approach to finding out what order works well for each client’s product line. Industries are just as different as people, so the requirements and expectations of those within each industry must be considered in the webpage designs. Brian Petruzzi enjoys working with clients to enhance their existing web pages through the use of proximity of images.

Graphic designs that convey a powerful marketing message quickly and effectively are essential to efforts to increase sales. Brian Petruzzi knows how to create attractive designs that are uncluttered and intriguing for the consumer. Effective designs will be noticeable and recognizable to the customer because the brand elements will be included in every design. Even if new designs are produced, every effort is made to bring consistency to the presentation that strengthens the trust between the company and the marketplace. Company image is presented to the public through graphic designs that appear on packages, web pages and products.

From the very first meeting, every effort is made to determine the message that should be conveyed in the marketplace. Design elements must be transferable from electronic media to print media and even to very large media like billboards. Many clients have existing logos and taglines but have yet to name great products and services with memorable names. Clients are engaged in conversations where probing questions are asked to learn everything possible about the client’s offerings so that the graphic designs will be effective. Results are the most important measure of the graphic designs that are used to win customers for each client. Market tests are part of the exploratory activities that will finalize each design.

Many decision makers know they have great products and services, and they are experts in their fields. Translating their offerings into what customers need is where Brian Petruzzi Studios can help. Marketing efforts must include concise and effective phrases that potential customers can remember. After talking with decision makers, experienced graphic designers go to work with each brand element and produce multiple examples from which to choose. Innovative approaches are used to produce attractive designs that will stand out against the competitors in the marketplace.

Some creative professionals believe that graphic design is relatively simple and just takes a few clicks of a mouse. Nothing could be further from the truth. Experienced graphic designers are aware of existing copyrights and trademarks that are owned by closely-related companies. Infringement on the rights of others can be a very costly mistake. That is why many decision makers will pay for the expertise of a graphic designer with sufficient knowledge to avoid the pitfalls. Logos and taglines are obviously proprietary, but there are other elements of a company’s graphic designs that must be avoided to prevent infringement.